PDPs

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PDPs 🌐

Lead Copywriter overseeing PDPs (Product Description Pages) for the Kiehl’s DMI (International Marketing Strategy); coalescing granular, scientific jargon, legal notes, romance copy, and SEO strategy for the global brand’s efficacious line of skincare and beauty products.

UX/Site Experience

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UX/Site Experience 💻

Lead Content Designer / UX Writer for Kiehl’s Site Experience projects, ranging from online and in-person services, loyalty programs, sustainability initiatives and quizzes, and more.